The store is where you can buy Homestar Merchandise. They have shirts, pens and a lot of other things, too. Check it out:

Set One: Strong Sad, PomPom, Marzipan, Homestar Runner, Strong Bad, The Cheat, Strong Mad, Bubs, and Coach Z.
Set Two: The King of Town, Homestar Running, Buckethand Strong Bad(from StrongBadEmail/new hands), The Poopsmith, and Homsar.


Coming soon to a store near you!

According to [this page], independent comic book, music/video, and other specialty shops will now have an opportunity to sell H*R merchandise. Hopefully the site will have a list of such retail outlets soon.

Actually if you search for [homestar runner] at Google and look at the top of the screen, you can see H*R products being sold at various other stores. - Mr. Strong Bad

The store used to sell Marizpan, PomPom, and Strong Sad shirts.