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The Cheat's commando name in StrongBadEmail/army. He demands to be called by this name whenever he goes on commando missions. It isn't a good commando name. At least, that's what Strong Bad thinks. He is also a character in the TV show, Cheat Commandos.
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The action figure for him is a reference to Action figures and Cheat Commandos.

No, Cheat Commandos came after and is most likely in REFERENCE to StrongBadEmail/army.